North Carolina Press Association, Newspaper Association Managers and the Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers.
NEWSPAPER POWER Campaign starts a series of advertising categories where research confirms strong results for newspaper advertisers. You can adapt the campaign in your sales pitches to local advertisers. The initial set of five categories is based on data supplied by Coda Ventures, which has worked with Newspaper Association Manager members (including the NCPA) to provide readership studies. The promotions were created by Metro Creative Graphics as part of The Relevance Project.
To access last month's ads, click the links below: