North Carolina Press Association, Newspaper Association Managers and the Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers.
A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.
The initial phase of the Relevance Project Revenue Resource has 18 sales promotions:
- Three are sales fliers that ad reps can send to local businesses to show the local newspaper is eager to help with reopenings under the banner of ALL TOGETHER NOW. The materials are perfect conversations starters to secure appointments and explore solutions.
- The remaining 15 pieces in the new resource are eye-opening statements about the power of newspapers to motivate consumers to buy from newspaper advertisers in categories ranging from grocers to home services to educators to eyewear to others who use display ads, coupons or circulars.
- All of the categories show that at least 6 out of 10 readers are motivated to act after reviewing a newspaper advertising. Each statement also lists the Top 3 Actions taken by readers.