Community Forum
The Relevance Project

North Carolina Press Association, Newspaper Association Managers and the Relevance Project Announces Partnership With Metro Creative to Produce New Ad Campaign for North American Newspapers. 

A key initiative of the Relevance Project is to create revenue tools to help community newspapers boost their sales efforts. The Revenue Resource 2020 will be updated to match dynamic changes in our businesses and economies.

The initial phase of the Relevance Project Revenue Resource has 18 sales promotions:

  • Three are sales fliers that ad reps can send to local businesses to show the local newspaper is eager to help with reopenings under the banner of ALL TOGETHER NOW. The materials are perfect conversations starters to secure appointments and explore solutions.
  • The remaining 15 pieces in the new resource are eye-opening statements about the power of newspapers to motivate consumers to buy from newspaper advertisers in categories ranging from grocers to home services to educators to eyewear to others who use display ads, coupons or circulars.
  • All of the categories show that at least 6 out of 10 readers are motivated to act after reviewing a newspaper advertising. Each statement also lists the Top 3 Actions taken by readers.
 Click here to download The Revenue Resource!
Industry News & Moves
Industry news
NEW TO THE RELEVANCE PROJECT REVENUE RESOURCE:  AN EXCLUSIVE OFFER TO ENRICH YOUR AD PITCHES!   Check out a new exclusive benefit to members of the Newspaper Association Managers thanks to a Relevance Project partnership with Metro Creative Graphics and Pulse …
House of Representatives Passes Fallen Journalists Memorial Act The U.S. House of Representatives has passed bipartisan legislation authorizing the Fallen Journalists Memorial Foundation to establish a national memorial that honors the many reporters, editors, …
Phil Reed Environmental Writing Awards CHARLOTTESVILLE, VA—The Southern Environmental Law Center is now accepting submissions for the 2021 Phillip D. Reed Environmental Writing Awards. Nominations are welcome from anyone, …
Our members
Carolina Public Press welcomes news editor Journalist, producer, editor and educator Laura Lee has joined Carolina Public Press as its news editor.  Lee, originally from North Carolina, held roles at National Public Radio, …
UNC Announces New Program Honoring Frank A. Daniels Jr. Today, the University of North Carolina Hussman School of Journalism and Media announced a new executive-in-residence program established to honor Frank A. Daniels Jr., the legendary president …
Bob Allen, beloved newspaperman, former Wake Weekly owner, dies at 91 Bob Allen, longtime owner and publisher of The Wake Weekly, died Thursday around 2 p.m. at his home surrounded by family members, his family announced. He was 91. Bob was born in Davenport, …
NC news
The Pilot Purchases Raleigh’s Walter Magazine The Pilot, which owns Pinestraw and four other magazines across the state, added one more to its fold Friday, agreeing to buy Walter, Raleigh’s arts and culture magazine, from …
NCPA Annual Contest NOW OPEN Although you may have participated in the past, all newspapers must re-register on the contest website. The association code is "ncpress" and is also listed in the rules.   There have …
Statement of ownership deadline is Oct. 1 Oct. 1 is the deadline for paid distribution newspapers to file the Statement of Ownership, Management and Circulation form (PS Form 3526) with your postmaster. Remember that paid electronic …
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NCPA contest will be open for entries on  10/9

Job vacancies
  • Reporter

    One of North Carolina’s most honored weekly newspapers has an opening for a full-time news reporter. The State Port Pilot, family owned by the Harper family for the past 85 years in Southport, …
  • Reporter

    Washington Newsmedia LLC, a media group in eastern North Carolina that publishes a twice-weekly newspaper, bi-monthly magazine and several niche publications, is looking for a reporter to …
  • Managing Editor

    The News & Observer’s managing editor ensures that all of our journalists are laser-focused on producing quality journalism that helps us grow and engage our digital readers and subscribers. …
  • Investigative Reporter

    The NC Justice Center, the state’s leading research and advocacy organization dedicated to transforming North Carolina’s prosperity into opportunity for all is seeking a reporter to join the …
  • Staff Writer

    Local newspaper of 65 years seeking full-time staff writer. Previous news writing experience preferred, but not required. Salary based upon experience. Benefit package available.
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