University of Missouri - Columbia, School of Journalism survey on SEO experiences


We are conducting primary research through a survey. This survey serves to compile opinions and experiences regarding Search Engine Optimization (SEO) and the use of data analytic tools and software within newsrooms. Given answers will help us calibrate and market an SEO toolkit designed to simplify SEO processes and assist organizations by providing high-quality data in a user-friendly manner.

 We were hoping you’d be able to provide us with a contact list for your respective members, so we may inquire if they are interested in helping. 

 The survey is roughly 10 minutes long and all participants may choose to enter a drawing to win a $50 Amazon gift card. All answers are completely confidential and will only be used for informational and educational purposes.

Thank you,

 Kyle Hornik

University of Missouri - Columbia, School of Journalism