Catherine climbed the ranks from sales person to sales manager at her paper. “Although I’ve been in the business for a long time,” she told me, “there’s always a new way to look at …
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John Foust
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4/1/17
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Calling it a matter of the public’s right know, North Carolina newspaper publishers are pushing back against a bill that would let governments and attorneys stop publishing public and legal notices …
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Bill Cresenzo
Times-News
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3/27/17
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A Times editorial
Some North Carolina lawmakers want local governments to compete with newspapers and sell legal advertising, making important information more difficult to find.
Sen. Trudy …
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Wilson Times
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3/27/17
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Contrary to Senator Wade's claims in her recent press release, her bill to change the legal advertising law is not supported by the NCPA.
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3/23/17
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You may have heard the old story about the door-to-door salesman who was selling vacuum cleaners way out in the country. When a lady came to the door, he dramatically emptied a bag of dirt onto the …
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John Foust
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3/22/17
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Ernest Hemingway: “There is nothing to writing. All you do is sit down at a typewriter and bleed.”W. Somerset Maugham: “There are three rules for writing well. Unfortunately, no one …
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Ed Henninger
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3/22/17
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Members elected new officers and directors to the NCPA/NCPS board during the association's annual meeting March 10. Terms for the new officers and directors begin August 1, 2017, and include:
Tim …
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3/22/17
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Have you ever really thought about all the things NCPA does for North Carolina's newspapers? You can take a look here. From legislative advocacy, to training, to our legal hotline ... we have …
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3/3/17
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The North Carolina Scholastic Media Association has announced First Flight High School journalist Mary Pat Thompson as the 2017 Rachel Rivers-Coffey North Carolina High School Journalist of the …
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3/1/17
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Last February, NCPAFCU announced the much-anticipated launch of mobile payments for NCPAFCU debit and credit cardholders. Since that time,many of you have enjoyed the simplicity of ApplePay™, …
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2/23/17
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It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in …
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Jim Pumarlo
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2/21/17
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In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend.
Does it matter? Is the right text typeface—used in the right way— really that important?
Yes. It. …
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Ed Henninger
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2/14/17
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NCPA loves newspapers ... and in honor of #NationalPizzaDay we've sent a power lunch to the team at the Morganton News Herald. Keep up the good work!
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2/9/17
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Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show …
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by John Foust
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2/7/17
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Reservations and ads for the 2016 contest award tabs are due Jan. 31. The tabs - one of the more popular Winter Institute take-aways - will be distributed following the March 9, 2017 …
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1/16/17
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It's that time again already. The General Assembly opened its biennial "long session" on January 11.
A few, new lieutenants in the leadership ranks remind us that some of the old guard …
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John Bussian
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1/12/17
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A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be …
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Ed Henninger
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1/9/17
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When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are …
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John Foust
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1/9/17
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Do you make New Year’s resolutions? I usually do. Sometimes they are elaborate, with different resolutions for different areas of my life – work, home, fitness. …
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Amanda Martin, NCPA General Counsel
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12/27/16
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The NCPA Federal Credit Union always has something new to offer. If Santa didn't leave that shiny new car under the tree, maybe these low rates will help! Take a look at what's new at NCPA FCU here.
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12/16/16
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