Research: Newspaper readers ages are well-distributed


There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed.

Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the country, in markets large and small, to collect data on media usage habits, consumption patterns and purchasing habits. This database is widely-used by advertising media planners to target audiences for their clients and by media companies in advertising sales efforts.

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