"In the fall of 2019, we made the business decision to go digital in a big way," said Bill Patterson, Publisher for the Denton Record-Chronicle. "Selling print orders was really difficult for us and we've had a lot of churn over the last several years. The goal was for us to have a Live e-Edition seven days a week, with a print edition only on Wednesday and Saturday."
The Denton Record-Chronicle has served Denton County, Texas with a daily print newspaper for more than a century. To make the transition to fewer print days, the team launched a new app, paywall, and subscription plans, plus made changes to how the paper was distributed.
Now less than six months in, 75% of print subscribers have registered for digital access. The paper's website, DentonRC.com, has roughly 300,000 unique visitors and over two million pageviews each month.
Read more here.