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I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he said. “But the key is to write it down … more
I once encountered a car dealer who took advertising puffery to new levels. They publicized themselves as being number one in every conceivable category. Their general advertising theme was, … more
FINDING COMMON GROUND Some of you remember Governor Cooper before he was governor - even before he was attorney general - back when he was Senator Cooper.  In 1995, then Sen. Cooper was … more
Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design.Contrast of Size. The largest headline on a … more
With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space.Here are six … more
The High Country PIO Network is sponsoring a Media Summit on August 1. To strengthen relationships with local and regional media outlets, the Network has opened registration to the event to members … more
CAN WE TALK? Getting Information from Sources Who May Be Breaking the Law If asked whether a reporter faces liability for asking a source to provide information that legally is secret, … more
A PAIR OF NORTH CAROLINA sheriff’s offices, in Ashe and Union counties, have a couple things in common. Each is on the receiving end of open records requests from an investigative TV reporter … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more
The News & Observer began a five-part investigative series, Jailed to Death, that exposes dozens of deaths in which North Carolina jails failed state supervision requirements for the safety and … more
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