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With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space.Here are six … more
The High Country PIO Network is sponsoring a Media Summit on August 1. To strengthen relationships with local and regional media outlets, the Network has opened registration to the event to members … more
CAN WE TALK? Getting Information from Sources Who May Be Breaking the Law If asked whether a reporter faces liability for asking a source to provide information that legally is secret, … more
As a life-long journalist, I know how tough it can be to report the views of people who are bitterly divided. We think we’ve got it right. But the emails and social media messages often scream … more
A PAIR OF NORTH CAROLINA sheriff’s offices, in Ashe and Union counties, have a couple things in common. Each is on the receiving end of open records requests from an investigative TV reporter … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more
Are you a reporter having trouble getting records from your local government, school board or the United Way? Are you a private citizen interested to know how you can keep track of the latest zoning … more
The News & Observer began a five-part investigative series, Jailed to Death, that exposes dozens of deaths in which North Carolina jails failed state supervision requirements for the safety and … more
Dealing with non-employees and non-employee content We all know that there is a fair amount of red tape that comes with having employees. You have to supervise and mentor them. They … more
Newsrooms still seem divided into two teams: A small group that cares about analytics and how they can inform coverage, and everyone else.I particularly like the suggestions of stories newsroom folks … more
“Personal Email” as Public Records Gmail. Yahoo! AOL. Do these sound like official email accounts for the conduct of public business? They can be. The NC Public Records Law … more
National Newspaper Week is Oct. 1-7 This year we mark the 77th anniversary of National Newspaper Week (NNW), Oct. 1-7. The annual observance celebrates and emphasizes the impact of … more
Alex is an ad manager who wants his sales team to be professional from start to finish. “Some sales people talk too much, especially at the end of a sales conversation,” he said. “It’s like a … more
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
The members of NCPA will convene in Raleigh March 20-22 at the Raleigh Marriott Crabtree Valley. (Site of the 2018 convention which held record crowds.) NCPA continues a tradition of offering free … more
The Legislative Reporting Service run by the UNC School of Government has dropped its subscription fees and is now free. The service includes a daily digest of bills and legislative actions, as well … more
Here's a collection of editorial cartoon and ads for newspapers to use to promote keeping public notices in newspapers more
MAKING SENSE OF WHAT LOOKS LIKE NONSENSE Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer! As … more
NC Guide to Open Government and Public Records more
As an employee of North Carolina newspaperswho belong to the NC Press Association, youand your family can become member-ownersof NCPA Federal Credit Union!   more
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