Resources
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I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he said. “But the key is to write it down … more
School’s out! I am fresh off teaching media law at the UNC School of Media and Journalism over the 2017-2018 academic year. I loved it and loved my students! I am happy, though, to now have time to … more
We’ve all been there, flipping through seemingly endless television listings. A minute goes by. Then two. Then three. Next, a 10-minute scroll and a difficult search through Netflix. And still … more
Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. … more
With the increase of student activism brought on by recent school shootings, journalists must look to new (and younger) sources of information than they ever have before in order to get their … more
Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the time, I’m the point person … more
NCPA members convened in record numbers February 21-23 in Raleigh, NC. Starting with a packed room for the annual legislative breakfast to an evening awards banquet with over 400 attendees the 144th … more
Most reporters can likely relate to this scenario. Someone speaks up at a public meeting to unleash criticism about an individual or organization. Reporters have little difficulty presenting a … more
Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately … more
INTELLECTUAL PROPERTY Some of the most common questions we get when we do workshops and on the Hotline relate to the dangers of publishing information on the internet and social media and … more
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