What if news consumers could see relevant information about a digital photo — like where and when it was taken, and by whom — without having to click away or sort through
reverse image search results? Would that allow them to make better decisions about who to trust online? Be more resistant to misinformation? Increase their confidence in participating newsrooms? Working with a large, international consortium, Adobe’s Content Authenticity Initiative (CAI) has spent two years trying to answer these questions.