The messages, videos and photos flying across Twitter, Facebook and Telegram far outnumber the airstrikes raining down on Ukraine.
They claim to show Russian fighter jets being shot down or Ukrainians dodging for cover in their own homes.
Some are real, horrifying images of this war. Others had been lurking on the internet for years before Russia launched the largest attack on a European country since World War II.
The invasion of Ukraine is shaping up to be Europe’s first major armed conflict of the social media age, when the small screen of the smartphone is the dominant tool of communication, carrying with it the peril of an instantaneous spread of dangerous, even deadly, disinformation.