A West Virginia newspaper company has filed a federal antitrust lawsuit against Google and Facebook charging the internet giants with monopolizing the digital advertising market. This is believed to be the first lawsuit of its kind filed by a newspaper company against the tech giants for their monopolistic practices.
Owner of the Pulitzer Prize-winning Charleston (West Virginia) Gazette-Mail, The (Huntington) Herald-Dispatch and a half-dozen weekly newspapers, HD Media LLC filed a 42-page complaint in the United States District Court for the Southern District of West Virginia. HD Media claims Google has monopolized the digital advertising market to such an extent that Google has been enabled to extract a supracompetitive share of HD Media’s advertising revenues, harming the company’s ability to effectively monetize its content. The complaint also alleges that Google and Facebook violated antitrust laws by conspiring to further their worldwide dominance of the digital advertising market, entering into a secret agreement codenamed “Jedi Blue” to manipulate online auctions.
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