284 results total, viewing 51 - 60
When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are … more
A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and asked if I would be on hand when … more
RALEIGH -- Friends and readers -- lawmakers here in Raleigh are taking a swipe at your local newspaper. Last week, Sen. Trudy Wade, R-Guilford, won committee approval for a bill that would let … more
Abe D. Jones, Jr. so exemplified the title of "arts editor" at the News & Record, that he's the only person who has ever held it. Jones, the newspaper's arts editor for 14 years, died this week … more
A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be … more
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
Lumina News publisher/editor Pat Bradford and news director Terry Lane have reached terms on Lane taking over the weekly newspaper’s publishing and ownership. The Thursday Feb. 16 issue will be … more
Contact Name Address City State Zip Phone Chester Middleworth 626 Woodbridge Road Statesville NC 28625 704-872-5340 George Fain PO Box … more
The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing. more
Providing text messages to the public "a learning process" for local governments more
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