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Whether on a printed page, monitor or mobile device, the headline is the most important part of an ad. It tells the reader what the ad is about. With the blink of an eye, he or she decides whether it’s worth the effort to keep reading. Numbers can help you create compelling headlines, as long as they are specific and relevant. Here are a few examples. Note that these numbers as expressed as digits, not words... more
A state lawmaker’s personal grudge against the newspaper industry could end up hurting workers and delaying delivery for early risers. Sen. Trudy Wade, R-Guilford, filed a March 28 bill that … more
Is it necessary that the traffic ticket was reported in the newspaper again, a reader asks. The original citation was published two months ago. Publication of traffic citations probably generated the most calls during my tenure as editor. No 1, nobody likes being linked with a police report – whether it’s something as common as speeding or something that carries greater notoriety, such as a DWI. No. 2, the offenders get confused – and often angered – between the report of the actual ticket and then the report of the court disposition. more
AYDEN—The Times-Leader Newspaper, which traces its lineage through a series of publications dating back to 1912, is returning to the town where it all began. Work began this week to move The … more
We are very pleased to announce we've just hired LaDonna Huffaker. She will be serving as your new advertising account executive. LaDonna is a graduate of Brevard College and many of you have … more
In the last few weeks, it seems that every time I read or hear the news, police body cams are at the forefront. Even as a bill was being introduced in the General Assembly, and the North Charleston case was making headlines, I got calls on the Hotline asking whether the video from “body cams” and “dash cams” are public record. On Sunshine Day, a panel comprised of NCPA General Counsel Emeritus Hugh Stevens, Frayda Bluestein of the UNC School of Government and Christopher Brook of the ACLU discussed the merits of using body cameras and whether the video they capture is a public record. As of now, the state of the law is unsettled, with different judges reaching different conclusions. more
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