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Erwin Potts, a North Carolina native who spent his early career as a newspaper reporter and editor and eventually became the first non-family member to lead McClatchy Newspapers as it grew into a … more
As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook … more
Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. In total, newspapers reach 69% of the U.S. population in a given month. more
There’s a myth that newspaper readers are greying. Data suggest this narrative is fatally flawed.Each year, Nielsen Scarborough conducts extensive interviews with over 204,000 adults across the … more
Sylva Herald and Ruralite , 539 W. Main Street Sylva 28779 more
The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily … is wasteful and ridiculous excess.” Correctly quoted or not, this common phrase refers to the unnecessary practice of embellishing something which doesn’t need embellishing. more
Jared told me about a technique his sales team uses. “I learned it in a seminar years ago, and I’ve seen it used in different industries. It’s based on presenting both sides of the … more
When reporters call the Legal Hotline, I often talk through what amounts to a public records flowchart in analyzing their questions. For a couple years, I’ve wanted to put that analysis into an actual flowchart, and if I were better at Word or Power Point, that would be my column for this month. Instead, I will outline – with words instead of boxes and circles -- the questions I ask to determine whether a particular document (or portion of a document) is a public record. more
This term the United States Supreme Court had its first “Facebook case” but issued a ruling that dodged both the technology/social media aspects of the case and the First Amendment. If you are like me, you may get quizzed at cocktail parties about how the First Amendment could possibly protect such monstrous speech, but given their ruling on evidentiary grounds, the Court found “it is not necessary to consider any First Amendment issues.” Therefore, this case is as important for what it does not say as what it does. more
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