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The NC Public Records Law applies to public business documents made or received by a public agency or official.  G.S. § 132-1(a).  It doesn’t matter if they exist on an … more
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:  Learn from history. It’s important to study your … more
Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the time, I’m the point person … more
I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he said. “But the key is to write it down … more
This column is titled “Into the Issues” because it began as an effort to help community newspapers explore issues that affected their communities, sometimes from afar. It has evolved to … more
I once encountered a car dealer who took advertising puffery to new levels. They publicized themselves as being number one in every conceivable category. Their general advertising theme was, … more
I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources were plentiful and community newspapers had captive audiences. Dynamics are even more … more
In order to look ahead to a new advertising idea, sometimes it helps to take a look at the past. When an advertiser has been in business for a number of years, there are plenty of … more
We all know that North Carolina law requires public bodies to follow the open meetings law, which essentially means three things: publishing notice, allowing public access and keeping minutes.  … more
FINDING COMMON GROUND Some of you remember Governor Cooper before he was governor - even before he was attorney general - back when he was Senator Cooper.  In 1995, then Sen. Cooper … more
North Carolina’s appellate courts have been relatively active in the open government and libel space in recent months.  The open government outcomes have been favorable, but in an odd move … more
Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design. Contrast of Size. The largest headline on a … more
With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space. Here are six … more
The High Country PIO Network is sponsoring a Media Summit on August 1. To strengthen relationships with local and regional media outlets, the Network has opened registration to the event to members … more
Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:  Keep things simple and uncluttered. The four basic elements of a print ad are (1) headline, … more
For decades North Carolina has ranked near the bottom of all states in the country when it comes to the public’s right to know what went wrong when a government employee is transferred, demoted … more
CAN WE TALK? Getting Information from Sources Who May Be Breaking the Law If asked whether a reporter faces liability for asking a source to provide information that legally is secret, … more
As a life-long journalist, I know how tough it can be to report the views of people who are bitterly divided. We think we’ve got it right. But the emails and social media messages often scream … more
A PAIR OF NORTH CAROLINA sheriff’s offices, in Ashe and Union counties, have a couple things in common. Each is on the receiving end of open records requests from an investigative TV reporter … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more
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