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Here's a collection of editorial cartoon and ads for newspapers to use to promote keeping public notices in newspapers more
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
Newsrooms still seem divided into two teams: A small group that cares about analytics and how they can inform coverage, and everyone else.I particularly like the suggestions of stories newsroom folks … more
With digital advertising on track to comprise the lion’s share of advertising dollars, programmatic advertising will continue to gain prominence in the digital media-buying space.Here are six … more
Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design.Contrast of Size. The largest headline on a … more
It's that time again already. The General Assembly opened  its biennial "long session" on January 11. A few, new lieutenants in the leadership ranks remind us that some of the old guard … more
Looking for a sample letter asking for camera access to court hearings? Look no further.  NCPA General Counsel Amanda Martin of SMVT has prepared the following letter for members to … more
A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be … more
When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are … more
Do you make New Year’s resolutions? I usually do. Sometimes they are elaborate, with different resolutions for different areas of my life – work, home, fitness. … more
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