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National Newspaper Week is Oct. 1-7 This year we mark the 77th anniversary of National Newspaper Week (NNW), Oct. 1-7. The annual observance celebrates and emphasizes the impact of … more
Alex is an ad manager who wants his sales team to be professional from start to finish. “Some sales people talk too much, especially at the end of a sales conversation,” he said. “It’s like a … more
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
Here's a collection of editorial cartoon and ads for newspapers to use to promote keeping public notices in newspapers more
MAKING SENSE OF WHAT LOOKS LIKE NONSENSE Having trouble making sense of the constitutional amendments that will appear on the ballot this November? I am, and I’m a lawyer! As … more
NC Guide to Open Government and Public Records more
As an employee of North Carolina newspaperswho belong to the NC Press Association, youand your family can become member-ownersof NCPA Federal Credit Union!   more
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend. Does it matter? Is the right text typeface—used in the right way— really that important? Yes. It. … more
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? … more
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