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Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk about multi-tasking,” he said. “But according to what I’ve read … more
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend. Does it matter? Is the right text typeface—used in the right way— really that important? Yes. It. … more
Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few words? … more
COURT ORDERS RELEASE OF POLICE VIDEO If a picture is worth a thousand words, a video must be worth a million. Until a year ago, though, the law with regard to law enforcement videos was … more
It’s standard procedure at newspapers to chronicle the year. Headlines typically include the passing of noteworthy individuals; the success, or maybe failure, of a civic project; milestones in … more
Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business relationships – especially any kind of … more
How are news organisations creating editorial and commercial innovation in this period of rapid change? In a new Reuters Institute report, Kevin Anderson examines how news organisations are moving … more
Please see the attached guide as a reference to frequent questions on newspaper advertising. If you still have questions contact the NCPA legal hotline (919) 833-3833 or NCPA office (919) … more
Please see the attached guide as a reference to frequent questions on media law and reporting in North Carolina. If you still have questions contact the NCPA legal hotline (919) 833-3833 or NCPA … more
Have you ever really thought about all the things NCPA does for North Carolina's newspapers?  You can take a look here. From legislative advocacy, to training, to our legal hotline ... we have … more
FFR received an inquiry about the specifics of the statement in last week’s post that “The law is very narrow with regard to what personnel information is public. However, almost all … more
You may have heard the old story about the door-to-door salesman who was selling vacuum cleaners way out in the country. When a lady came to the door, he dramatically emptied a bag of dirt onto the … more
We’ve been getting lots of questions about political advertising, thus this interim FFR. There are seven main things newspapers* need to know/do about political advertising. · You … more
Ernest Hemingway: “There is nothing to writing. All you do is sit down at a typewriter and bleed.”W. Somerset Maugham: “There are three rules for writing well. Unfortunately, no one … more
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation environment. This … more
Here you'll find a copy of NCPA's bylaws, amended by the membership on March 20, 2017. more
Contrary to Senator Wade's claims in her recent press release, her bill to change the legal advertising law is not supported by the NCPA. more
A Times editorial Some North Carolina lawmakers want local governments to compete with newspapers and sell legal advertising, making important information more difficult to find. Sen. Trudy … more
Calling it a matter of the public’s right know, North Carolina newspaper publishers are pushing back against a bill that would let governments and attorneys stop publishing public and legal notices … more
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