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291 results total, viewing 61 - 80
School’s out! I am fresh off teaching media law at the UNC School of Media and Journalism over the 2017-2018 academic year. I loved it and loved my students! I am happy, though, to now have time to … more
A recent newsroom workshop prompts me to offer up a refresher on how to stay out of copyright trouble.  Imagine a member of your newspaper is working on a story about the end of summer and the … more
The North Carolina Press Association will continue to fight to ensure access to public notices for all citizens, not just those with a computer and Internet connection. The statistics clearly show … more
One of the most important questions you can ask an advertising client is, “Would you mind showing me around?”  Think about it. When you have a conversation in a client’s … more
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then added another and another. The final count was more than a dozen, which … more
A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be … more
When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are … more
Newspaper legal notices can be dull stuff, but they’re attracting a lot of interest from state lawmakers. Bills that would change public notice laws were introduced in 21 states this year. Almost … more
An effort in the legislature, Senate Bill 343, would eventually eliminate the requirement that local governments publish legal notices of their affairs in newspapers. The state House should kill this … more
It’s standard procedure at many newspapers to chronicle headlines in year-end editions. The continuing social and economic impact of COVID-19 is certain to capture a lion’s share of … more
Check out a new exclusive benefit to members of the Newspaper Association Managers thanks to a Relevance Project partnership with Metro Creative Graphics and Pulse Research.     … more
Almost a year ago, this column urged community newspapers to tell their readers the truth about the 2020 presidential election — that it was fairly held — to debunk the falsehoods … more
State Senate Bill 343 is bad law, and residents here should fight it. The bill proposes to keep legal notices out of some, if not all, newspapers, and that flies in the face of laws and … more
Did you know that starting July 1, public agencies can decline to give you hard copy records that are posted online? Or that UNC recently refused to release emails from a faculty member, claiming … more
One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets and previous … more
It's that time again already. The General Assembly opened  its biennial "long session" on January 11. A few, new lieutenants in the leadership ranks remind us that some of the old guard … more
I remember taking a day-long ski trip to Virginia. The charter bus was filled with skiers who had different levels of experience: a few were pretty good, most were average, and some were novices like … more
Looking for a sample letter asking for camera access to court hearings? Look no further.  NCPA General Counsel Amanda Martin of SMVT has prepared the following letter for members to … more
  Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with prospects and clients.    “I once … more
You may be familiar with the provision of the Public Records Law that says you get to ask for public records in whatever format you want, so long as they can be provided that … more
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