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A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and asked if I would be on hand when … more
Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. … more
Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and … more
SALISBURY — Dueling bills in the state legislature could affect the way you view an array of public notices, such as tax liens. Newspapers and local government websites would compete for … more
Let’s begin with a quiz. 1. What do legal notices posted in North Carolina newspapers have to do with North Carolina teacher supplements? 2. When was the last time you visited Watauga … more
The Hendersonville Lightning ran legal advertisements six times notifying the public of the sale of county-owned property on Sixth Avenue. Two bidders raised the price by $114,000 over three … more
RALEIGH -- Friends and readers -- lawmakers here in Raleigh are taking a swipe at your local newspaper. Last week, Sen. Trudy Wade, R-Guilford, won committee approval for a bill that would let … more
NPCA General Counsel Amanda Martin provides a handy "cheat sheet" for political advertising. more
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