ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml"><head><title>Comment Summary</title><link media="all" href="css/Export.css" type="text/css" rel="stylesheet" charset="utf-8" /><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /><meta http-equiv="Content-Language" content="en" /></head><body style="margin-left:15px;margin-right:15px;margin-top:15px;"><a href="SurveySummary.html" class="NormBtn">&lt;&lt; Back to Summary</a><div style="margin-top:15px;"><table class="rsltsmry" cellspacing="1" cellpadding="0" border="0"><thead><tr><th class="hdr" colspan="8">What factors are behind your consideration of a charge for online news content?</th></tr><tr><th class="hdr dflt">#</th><th class="hdr dflt">Response&nbsp;Date</th><th class="hdr dflt" style="width:80%;">Response Text</th></tr></thead><tbody id="xtrows"><tr class=""><td>1. </td><td style="white-space:nowrap;">5/18/2009 8:19:00 PM</td><td>loss of local circulation</td></tr><tr class=""><td>2. </td><td style="white-space:nowrap;">5/18/2009 8:36:00 PM</td><td>It's obvious that selling advertising on our site is not going to pay enough to keep our doors open. The old saying "why buy a cow when you can get the milk free" applies to what we and all newspapers are doing. We're giving the milk away free. Why should anyone buy the paper if he or she can read all of the content online.</td></tr><tr class=""><td>3. </td><td style="white-space:nowrap;">5/18/2009 8:37:00 PM</td><td>to make the product more user friendly on the paid web side.</td></tr><tr class=""><td>4. </td><td style="white-space:nowrap;">5/18/2009 8:50:00 PM</td><td>Currently only a sampling of stories are available on line. We would need to revamp and place entire paper on line if we begin charging.</td></tr><tr class=""><td>5. </td><td style="white-space:nowrap;">5/18/2009 8:56:00 PM</td><td>Our content is of value. I feel we are losing subscibers because of offering the content free on line.</td></tr><tr class=""><td>6. </td><td style="white-space:nowrap;">5/18/2009 9:08:00 PM</td><td>We need revenue and the model for newspapers is evolving. If we can't sell enough online ads to support the news staff, then we have to charge for some of the content that can't be read anywhere else.</td></tr><tr class=""><td>7. </td><td style="white-space:nowrap;">5/19/2009 12:13:00 PM</td><td>Out of town people who would like to get the entire newspaper. We only put some of our paper online at this point since we do not charge for it.</td></tr><tr class=""><td>8. </td><td style="white-space:nowrap;">5/19/2009 12:47:00 PM</td><td>Currently free, tough to change Lowers traffic considerably which will affect advertising WILL gain demographic info (theoretically at least)</td></tr><tr class=""><td>9. </td><td style="white-space:nowrap;">5/19/2009 3:52:00 PM</td><td>Giving it away seems to be a big mistake the whole industry is starting to regret.</td></tr><tr class=""><td>10. </td><td style="white-space:nowrap;">5/19/2009 8:08:00 PM</td><td>losing subscribers because they can get content for free and can't get enough advertisers online to cover the loss</td></tr><tr class=""><td>11. </td><td style="white-space:nowrap;">5/20/2009 1:27:00 AM</td><td>Losing paid subscriptions to online viewers</td></tr><tr class=""><td>12. </td><td style="white-space:nowrap;">5/20/2009 12:47:00 PM</td><td>Generating revenue in a difficult advertising climate. Also considering special digital magazine.</td></tr><tr class=""><td>13. </td><td style="white-space:nowrap;">5/20/2009 2:46:00 PM</td><td>This will end up being a corporate decision</td></tr><tr class=""><td>14. </td><td style="white-space:nowrap;">5/20/2009 2:50:00 PM</td><td>Paid subscribers will get the .pdf of the print product online, and in that paid section premium content will be offered that is not offered on the free, home page.</td></tr><tr class=""><td>15. </td><td style="white-space:nowrap;">5/20/2009 2:54:00 PM</td><td>Revenue.</td></tr><tr class=""><td>16. </td><td style="white-space:nowrap;">5/20/2009 2:58:00 PM</td><td>Current economic climate.</td></tr><tr class=""><td>17. </td><td style="white-space:nowrap;">5/20/2009 3:05:00 PM</td><td>Looking to monetize this huge asset.</td></tr><tr class=""><td>18. </td><td style="white-space:nowrap;">5/20/2009 3:13:00 PM</td><td>I all newspapers would charge for content the other "leech" web sites would have to start gathering their own news.</td></tr><tr class=""><td>19. </td><td style="white-space:nowrap;">5/20/2009 4:35:00 PM</td><td>other revenue loss</td></tr><tr class=""><td>20. </td><td style="white-space:nowrap;">5/20/2009 6:41:00 PM</td><td>Survival is the main one. The other is that newspapers should be demonstrating that news has value and like other services, is worth paying for.</td></tr><tr class=""><td>21. </td><td style="white-space:nowrap;">5/20/2009 7:59:00 PM</td><td>At this time, we only have news stories from the front page of each section and the jump. Our IT staff person seems to be max'd out in expertise and use of time dealing with the website. We cannot afford to hire another person at this time. Therefore, I don't think that we can begin charging for online access to our newspaper, then not offer more content. People definitely want to see classifieds, obituaries, all major news, sports, church news, etc., and we don't currently offer all of this. Then the added challenge of archiving everything, ordering photographs, etc.</td></tr><tr class=""><td>22. </td><td style="white-space:nowrap;">5/20/2009 10:32:00 PM</td><td>We're starting with mail subscribers, hoping to sell them an e-edition just to get away from mail. I think we're working toward offering the e-edition to subscribers only.</td></tr><tr class=""><td>23. </td><td style="white-space:nowrap;">5/20/2009 11:39:00 PM</td><td>Declining print circulation and ad revenues.</td></tr><tr class=""><td>24. </td><td style="white-space:nowrap;">5/21/2009 1:33:00 AM</td><td>Inability to significantly monitize the content, can't sell enough web advertising to make it worthwhile.</td></tr><tr class=""><td>25. </td><td style="white-space:nowrap;">5/21/2009 3:40:00 AM</td><td>Profit</td></tr><tr class=""><td>26. </td><td style="white-space:nowrap;">5/21/2009 3:40:00 PM</td><td>We think the work we produce has value and we should be compensated for it. Can't decide if we will generate more rev by charging for access, though.</td></tr><tr class=""><td>27. </td><td style="white-space:nowrap;">5/21/2009 3:50:00 PM</td><td>Changing industry norms, concern about self-competition</td></tr><tr class=""><td>28. </td><td style="white-space:nowrap;">5/21/2009 3:57:00 PM</td><td>Need the added revenue.</td></tr><tr class=""><td>29. </td><td style="white-space:nowrap;">5/21/2009 4:35:00 PM</td><td>return on investment</td></tr><tr class=""><td>30. </td><td style="white-space:nowrap;">5/21/2009 6:51:00 PM</td><td>Realization that advertising revenue will never support a full news site.</td></tr><tr class=""><td>31. </td><td style="white-space:nowrap;">5/21/2009 7:24:00 PM</td><td>I'm tired of reading daily newspaper defense that "print circulation is down but online readership is way up" next to a story about laying off employees due to falling revenues. Don't intend to wait until we get to that point.</td></tr><tr class=""><td>32. </td><td style="white-space:nowrap;">5/21/2009 7:59:00 PM</td><td>Extra income to make up for subscription sales that have possibly been lost to online content</td></tr><tr class=""><td>33. </td><td style="white-space:nowrap;">5/21/2009 8:17:00 PM</td><td>We're not making enough money. We're giving away what we have to sell.</td></tr><tr class=""><td>34. </td><td style="white-space:nowrap;">5/21/2009 10:13:00 PM</td><td>Increased revenue</td></tr><tr class=""><td>35. </td><td style="white-space:nowrap;">5/21/2009 10:16:00 PM</td><td>Loss of users and its impact on advertising revenues. Loss of overall users.</td></tr><tr class=""><td>36. </td><td style="white-space:nowrap;">5/22/2009 7:41:00 PM</td><td>Revenue.</td></tr><tr class=""><td>37. </td><td style="white-space:nowrap;">5/23/2009 12:10:00 AM</td><td>We are reviewing possible outcomes of charging and how we will respond.</td></tr></tbody></table></div></body></html>