The revenue-sharing 2x2/2x4 Display Ad Network is a win-win program for all parties involved:
IT’S A GOOD DEAL FOR NEWSPAPERS
|1.||$150 Sign on bonus from NCPS to each newspaper.|
|2.||It often introduces nontraditional advertisers to the benefits of print.|
|3.||Ads can run as stand-bys on any day of the week (for dailies and semi-weeklies). Ads can serve as filler ads (for both dailies and weeklies); cap of 40 inches per week.|
|4.||Newspapers will get paid for the ads on a revenue-sharing basis, based on each paper’s percentage of statewide and regional circulation.|
The revenue-sharing model lowers the overall charge for non-paid promo space, giving newspapers a double benefit.
|IT’S A GOOD DEAL FOR NEWSPAPER ACCOUNT REPS|
|1.||It is a great service for certain clients that want advertising exposure in multiple markets with a one-order, one payment convenience.|
|2.||Over 75 participating newspapers; over 1.3 million circulation* as of July 2010.|
|3.||Newspapers that sell keep half of the ad cost, plus their share of the revenue kitty.|
|4.||Statewide ad: $1475; Eastern Region: $925; Western Region: $715. 2x4 ads are double the rate.|
|5.||Publication and sales improves the average payoff for all 2x2/2x4 network ads.|
NCPS New Business Contest(s)- cash awarded to participating reps to generate interest in establishing customers for newspaper.
|IT’S A GOOD DEAL FOR ADVERTISERS|
|1.||It gives them a chance to place an ad into multiple newspapers at a low network rate|
It is a good way to learn the power of print
All ads also appear online at www.ncadsonline.com during the week they publish in the network newspapers.
|IT’S A GOOD DEAL FOR NCPS|
|1.||It provides needed operating revenues that NCPS uses to help fund the advertising and membership services for newspapers.|
|2.||It gives NCPS revenue to pay rebates to thank newspapers for participating in networks.|
|3.||It gives NCPS funds in order to stay on the cutting edge of research and technology to better serve North Carolina newspapers and advertisers.|
**Figures current as of July 2010**