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Benefits

 

The revenue-sharing 2x2 Display Ad Network is a win-win program for all parties involved:

 

IT’S A GOOD DEAL FOR NEWSPAPERS

1.	$150 Sign on bonus from NCPS to each newspaper.
2.	It often introduces nontraditional advertisers to the benefits of print.
3.	Ads can run as stand-bys on any day of the week (for dailies and semi-weeklies). Ads can serve as filler ads (for both dailies and weeklies); cap of 10 ads each week.
4.	Newspapers will get paid for the ads on a revenue-sharing basis, based on each paper’s percentage of statewide and regional circulation.
5.	The revenue-sharing model lowers the overall charge for non-paid promo space, giving newspapers a double benefit.
IT’S A GOOD DEAL FOR NEWSPAPER ACCOUNT REPS
1.	It is a great service for certain clients that want advertising exposure in multiple markets with a one-order, one payment convenience.
2.	Over seventy participating newspapers; over 1 million circulation* as of January 2008.
3.	Newspapers that sell keep half of the ad cost, plus their share of the revenue kitty.
4.	Statewide ad: $1400; Eastern Region: $880; Western Region: $680.
5.	Publication and sales improves the average payoff for all 2x2 network ads.
6.	NCPS New Business Contest(s)- cash awarded to participating reps to generate interest in establishing customers for newspaper.
IT’S A GOOD DEAL FOR ADVERTISERS
1.	It gives them a chance to place an ad into multiple newspapers at a low network rate
2.	It is a good way to learn the power of print
IT’S A GOOD DEAL FOR NCPS
1.	It provides needed operating revenues that NCPS uses to help fund the advertising and membership services for newspapers.
2.	It gives NCPS revenue to pay rebates to thank newspapers for participating in networks.
3.	It gives NCPS funds in order to stay on the cutting edge of research and technology to better serve North Carolina newspapers and advertisers.

 

**Figures current as of January 2008**

 

 

 

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