
Benefits
The revenue-sharing 2x2/2x4 Display Ad Network is a win-win program for all parties involved:
IT’S A GOOD DEAL FOR NEWSPAPERS
| 1. | $150 Sign on bonus from NCPS to each newspaper. |
| 2. | It often introduces nontraditional advertisers to the benefits of print. |
| 3. | Ads can run as stand-bys on any day of the week (for dailies and semi-weeklies). Ads can serve as filler ads (for both dailies and weeklies); cap of 40 inches per week. |
| 4. | Newspapers will get paid for the ads on a revenue-sharing basis, based on each paper’s percentage of statewide and regional circulation. |
| 5. | The revenue-sharing model lowers the overall charge for non-paid promo space, giving newspapers a double benefit.
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| IT’S A GOOD DEAL FOR NEWSPAPER ACCOUNT REPS | |
| 1. | It is a great service for certain clients that want advertising exposure in multiple markets with a one-order, one payment convenience. |
| 2. | Over 75 participating newspapers; over 1.3 million circulation* as of July 2010. |
| 3. | Newspapers that sell keep half of the ad cost, plus their share of the revenue kitty. |
| 4. | Statewide ad: $1475; Eastern Region: $925; Western Region: $715. 2x4 ads are double the rate. |
| 5. | Publication and sales improves the average payoff for all 2x2/2x4 network ads. |
| 6. | NCPS New Business Contest(s)- cash awarded to participating reps to generate interest in establishing customers for newspaper.
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| IT’S A GOOD DEAL FOR ADVERTISERS | |
| 1. | It gives them a chance to place an ad into multiple newspapers at a low network rate |
| 2. | It is a good way to learn the power of print |
| 3. | All ads also appear online at www.ncadsonline.com during the week they publish in the network newspapers.
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| IT’S A GOOD DEAL FOR NCPS | |
| 1. | It provides needed operating revenues that NCPS uses to help fund the advertising and membership services for newspapers. |
| 2. | It gives NCPS revenue to pay rebates to thank newspapers for participating in networks. |
| 3. | It gives NCPS funds in order to stay on the cutting edge of research and technology to better serve North Carolina newspapers and advertisers. |
**Figures current as of July 2010**
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