Headline

This headline is one of the most important components of the press release as this needs to "grab the attention" of the editor. It should be in bold type and a font that is larger than the body text. Preferred fonts are Arial and Times New Roman. Keep the headline 80 to 125 characters. Capitalize every word with the exception of a, the, an, or any word that is three characters or less.

City, State - The opening sentence contains the most important information. This is the opening paragraph, and it should be really brief. This paragraph should be anywhere from three to five sentences. Answer the questions who, what, when, where, why, and how. In general, remember that most important information should be placed at the beginning of the article - information at the end is less likely to be read.

The next paragraph goes into more detail. It could explain the importance of the event and why it’s taking place. This is a good place to mention the need for your program(s). This is where you tell how it got started and what services you offer. Keep all paragraphs about three to five sentences in length.

The last paragraph before the company information is called the boilerplate. It is usually no more than two to three sentences. It should read: For additional information on subject of this release, contact name, or visit www.website.com. If you offer an online media kit, a sample, copy, or demo, put the information here. You can include details on product availability, trademark acknowledgment, etc. in this area of the release.

About - Include a brief description of your organization, products and/or services.

If your release goes over one page, type MORE at the bottom of the first page. Let journalists know they have reached the end of the release by typing:

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