NCPA news
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NCPA members convened in record numbers February 21-23 in Raleigh, NC. Starting with a packed room for the annual legislative breakfast to an evening awards banquet with over 400 attendees the 144th … more
In recent columns, I’ve listed text typefaces to toss and text typefaces I recommend. Does it matter? Is the right text typeface—used in the right way— really that important? Yes. It. … more
When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads are … more
A reader emailed to mention that I’d recently written a column listing New Century Schoolbook (among others) as a typeface to toss, but that I hadn’t suggested a text face that might be … more
Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show … more
Following 18 months of work, NCPA's Operations Committee, chaired by NCPA past president Regina Howard-Glaspie of The Times-News, Burlington, will bring forward proposed changes to NCPA's bylaws for … more
The North Carolina Scholastic Media Association has announced First Flight High School journalist Mary Pat Thompson as the 2017 Rachel Rivers-Coffey North Carolina High School Journalist of the … more
Members of NCPA's Membership Services/Professional Development Committee met this month to take a look at the contests in preparation for fall's entry period. Committee members looked at both … more
It's that time again already. The General Assembly opened  its biennial "long session" on January 11. A few, new lieutenants in the leadership ranks remind us that some of the old guard … more
Reservations and ads for the 2016 contest award tabs are due Jan. 31.  The tabs - one of the more popular Winter Institute take-aways - will be distributed following the March 9, 2017 … more
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