Marketing
10 results total, viewing 1 - 10
Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today's readers face … more
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same scene. The first photo depicted the scene through … more
You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job of convincing North … more
Selling and sailing have a lot in common. Consider the jibe. A sailboat cannot sail directly into the wind, but it can sail at angles to the wind. The closest point of sail is approximately … more
February 21-23, 2018 Raleigh Marriott Crabtree Valley Deadline for hotel registration is Tuesday January 30 more
Plan on joining colleagues from across the state in Raleigh at the 2018 NCPA Annual Convention. February 21-23, 2018 Raleigh Marriott Crabtree Valley Take time now to book your NCPA convention room - … more
Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not. Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, … more
Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy … more
What sets advertising amateurs apart from professionals? Let’s examine some key skill areas. 1. Amateurs do most of the talking in sales appointments. Professionals do most of the … more
I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake. … more