Best Real Estate Ad
First Place
New River Homes
Shane Little & Angela Parker
The
Jefferson Post
West Jefferson, N.C.
Second Place
Coldwell Banker
Greg Boothroyd & Crystal Dingler
The Smoky Mountain News
Waynesville, N.C.
Third Place
Applefield Executive Properties
Madelene Johnson & Susan Brown
Wilkes Journal-Patriot
North Wilkesboro, N.C.
Best Full Color Real Estate Ad
First Place
Sunburst Realty
Greg Boothroyd & Neil Tordy
The Smoky Mountain News
Waynesville, N.C.
Good, attention-grabbing lead photo that sets the
tone. Effective use of individual
photos of properties.
Second Place
Coldwell Banker
Greg Boothroyd & Micah McClure
The Smoky Mountain News
Waynesville, N.C.
Third Place
Consult A Realtor
Kay Martin & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Best Spot Color Real Estate Ad
First Place
Blair Farms
Marie Lawrence
Carteret County News-Times
Morehead City, N.C.
Combines several elements, using color
effectively as background for photos, headlines and reverses.
Second Place
Regency Properties
Shane Little & Angela Parker
The Jefferson Post
West Jefferson, N.C.
Third Place
Southern Exposure Realty
Greg Boothroyd & Travis Bumgardner
The Smoky Mountain News
Waynesville, N.C.
Best Motor Vehicle Ad
First Place
Premier
Patricia Graybeal & Bob Powell
Watauga Democrat
Boone, N.C.
The clean look matches the image of Cadillac.
Ad reaches the right audience.
Second Place
Central Ford-Lincoln-Mercury
Teresa Martin
Roanoke-Chowan News-Herald
Ahoskie, N.C.
Third Place
Alan Vester of Selma
Helen Maynor & Tammy O'Gorman
The Smithfield Herald
Smithfield, N.C.
Best Full Color Motor Vehicle Ad
First Place
Empire Chrysler-Dodge-Jeep
Sue Bucsek & Andy Moore
Wilkes Journal-Patriot
North Wilkesboro, N.C.
Clean design, excellent use of background and
display colors. Information is
presented in a clear, easily
understood format. Overall, an effective, attractive advertisement.
Second Place
Patterson Chrysler
Starr Poplin & Missy Casstevens
The Tribune
Elkin-Jonesville, N.C.
Third Place
Northwest Toyota
Madelene Johnson & Andy Moore
Wilkes Journal-Patriot
North Wilkesboro, N.C.
Best Spot Color Motor Vehicle Ad
First Place
Empire Chrysler-Dodge-Jeep
Sue Bucsek & Andy Moore
Wilkes Journal-Patriot
North Wilkesboro, N.C.
Not your typical car ad.
It proves that white space really can sell.
Second Place
Parker Pontiac
Jamie Bailey
Carteret County News-Times
Morehead City, N.C.
Third Place
Premier Daewoo
Sue Bucsek & Andy Moore
Wilkes Journal-Patriot
North Wilkesboro, N.C.
Best Food Ad
First Place
The Classic Wine Seller
Greg Boothroyd & Travis Bumgardner
The Smoky Mountain News
Waynesville, N.C.
Nice use of white space.
The wine bottle pops off the page.
Best Full Color Food Ad
First Place
Pak-A-Sak - Happy Thanksgiving
Marie Lawrence
Carteret County News-Times
Morehead City, N.C.
Products, background and typography take best
advantage of color. Use of offset
paper holds the color.
Second Place
Pak-A-Sak - 5First Place Anniversary Sale
Marie Lawrence
Carteret County News-Times
Morehead City, N.C.
Third Place
Moss Foods
Donna Cunard & Stephanie Hight
The Franklin Times
Louisburg, N.C.
Best Restaurant/Entertainment Ad
First Place
Joey's Pancake House
Greg Boothroyd & Travis Bumgardner
The Smoky Mountain News
Waynesville, N.C.
Great copy and graphics!
Second Place
Appalachian State University
Bob Powell
Watauga Democrat
Boone, N.C.
Third Place
The Blue Hour Bar
Jonathan Moricle
The Rhinoceros Times
Greensboro, N.C.
Best Full Color Restaurant/Entertainment Ad
First Place
Crippen's Country Inn & Restaurant
Jim Fleri
The Mountain Times
Boone, N.C.
Unusual presentation attracts reader's attention
-- the whole ad will be read. Good
use of ad color, excellent
reproduction.
Second Place
McDonald's
Terri Cooper
The Stanly News & Press
Albemarle, N.C.
Third Place
White Swan House of Steaks
June Blackmon
The Smithfield Herald
Smithfield, N.C.
Best Spot Color Restaurant/Entertainment Ad
First Place
Delicious Decisions
Staff
The News Reporter
Whiteville, N.C.
A great way to allow restaurants to promote
themselves while also encouraging readers to dine out.
Color adds
to
the overall message through its use in the headline and its use in organization
of the individual ad blocks.
Best Home Furnishings and Appliances Ad
First Place
Warehouse Discount Furniture
Daphne Duncan
The News Reporter
Whiteville, N.C.
Clean, easily readable message.
Effective product display through use of screens.
Will not be missed by
readers.
Second Place
Heilig-Meyers
Mickey Greer
The News Reporter
Whiteville, N.C.
Third Place
Eason's Carpet & Interiors
Helen Maynor & Christy Swafford
The Smithfield Herald
Smithfield, N.C.
Best Full Color Home Furnishings and Appliances Ad
First Place
The Furniture Patch - Fall in love with…
Anne Tatum
The Brunswick Beacon
Shallotte, N.C.
Pleasing use of color in the artwork, good
proportion in the product photos. Reproduction
is excellent.
Second Place
The Furniture Patch - Create a Summer Island
Atmosphere
Anne Tatum
The Brunswick Beacon
Shallotte, N.C.
Third Place
C & J Carpet Center
June Blackmon
The Smithfield Herald
Smithfield, N.C.
Best Spot Color Home Furnishings and Appliances Ad
First Place
Carolina Linen
Pattie Kittrell
Carteret County News-Times
Morehead City, N.C.
Magenta doesn't usually work, but in this case,
it does. Easy to read and follow,
uncluttered.
Second Place
Warehouse Discount Furniture
Daphne Duncan
The News Reporter
Whiteville, N.C.
Third Place
Diversified Supplies, Inc.
Greg Boothroyd & Travis Bumgardner
The Smoky Mountain News
Waynesville, N.C.
Very effective use of spot color in a small ad.
Best Apparel, Jewelry and Accessories Ad
First Place
Shelley's Jewelry
Greg Boothroyd & Micah McClure
The Smoky Mountain News
Waynesville, N.C.
The headline in this ad "Absolutely
Beautiful" describes the successful utilization of white space contrasted
against the dark art elements in this effective
promotion.
Second Place
Collier's Jewelers
Dean Lewis
The News Reporter
Whiteville, N.C.
Third Place
Stroup's Jewelers
Betty Hager & Freda Reynolds
Lincoln Times-News
Lincolnton, N.C.
Best Full Color Apparel, Jewelry and Accessories Ad
First Place
Uniforms Unlimited
Christy Williamson
The Brunswick Beacon
Shallotte, N.C.
Second Place
Elizabeth Byrd Fine Jewelers
Christy Williamson
The Brunswick Beacon
Shallotte, N.C.
Third Place
Over The Top
Tina Eubanks
Carteret County News-Times
Morehead City, N.C.
Best Spot Color Apparel, Jewelry and Accessories Ad
First Place
Stamper's Jewelers
Jamie Bailey
Carteret County News-Times
Morehead City, N.C.
Just goes to show you do not have to be big to be
effective. Creative!
Second Place
Selma Jewelry
Chris Taylor
The Smithfield Herald
Smithfield, N.C.
Third Place
Davis' Beachwear
Kim Moseley
Carteret County News-Times
Morehead City, N.C.
Best Institutional Ad
First Place
Citizens for a Drug Free Elkin
Robby Miller & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Hard hitting ad. Definitely gets the message across. Good use of type and photos.
Second Place
NorthEast Medical Center
Beth Goodman
The Stanly News & Press
Albemarle, N.C.
Third Place
Coastal Insurance
Anne Tatum
The Brunswick Beacon
Shallotte, N.C.
Best Full Color Institutional Ad
First Place
First Baptist Church, Jonesville
Kay Martin & Missy Casstevens
The Tribune
Elkin-Jonesville, N.C.
Good use of graphic, color and type to attract
attention.
Second Place
Lincoln County Republican Party
Betty Hager & Freda Reynolds
Lincoln Times-News
Lincolnton, N.C.
Third Place
Urban Ministry Center
Kristin Simmer
The Business Journal
Charlotte, N.C.
Best Spot Color Institutional Ad
First Place
United Way of Franklin County
Donna Cunard & Annette Pleasants
The Franklin Times
Louisburg, N.C.
Nice design that communicates the importance of
community support for United Way in a very professional
manner. No
reader would miss this ad!
Second Place
Charlotte-Mecklenburg Schools
Jennie Davis
The Leader
Charlotte, N.C.
Third Place
Bettie Bell
Marie Lawrence
Carteret County News-Times
Morehead City, N.C.
Best Retail Ad
First Place
Main Oak Emporium
Starr Poplin & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Nicely executed. Visuals show immediately what you'd expect to find here, and
how to get there.
Second Place
Affairs of the Heart
Greg Boothroyd & Micah McClure
The Smoky Mountain News
Waynesville, N.C.
Third Place
KM Pools, Inc.
Betty Hager
Lincoln Times-News
Lincolnton, N.C.
Best Full Color Retail Ad
First Place
Main Oak Emporium
Starr Poplin & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Nice execution.
Attention getting!
Second Place
Surry Electric Motors
Starr Poplin & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Third Place
Carolina West
Robby Miller & Ellen James
The Tribune
Elkin-Jonesville, N.C.
Best Spot Color Retail Ad
First Place
Magic Video Music & More
Shane Little & Deb Holder-Caine
The Jefferson Post
West Jefferson, N.C.
Organized and attention getting.
Second Place
Fitness Concepts
Jonathan Moricle
The Rhinoceros Times
Greensboro, N.C.
Third Place
The Pool People
Vickie Gagnon
The Enterprise Mountaineer
Waynesville, N.C.
Best Use of Full Color
First Place
Carolina West
Robby Miller & Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Good, strong headline as lead-in.
Creative use of large art element (cropped) on left side.
Excellent use of
color variations throughout, especially as
related to and complimenting the colors in the business logo.
Second Place
Halloween Coloring Contest
Staff
The Franklin Times
Louisburg, N.C.
Third Place
Advocate Classifieds
Theresa Falls & Janet Scroggs
The Chapel Hill News
Chapel Hill, N.C.
Best Use of Spot Color
First Place
Smithfield's Chicken 'N Bar-B-Q
Kim Moseley
Carteret County News-Times
Morehead City, N.C.
Second Place
Valentine Lovelines
Staff
The Smithfield Herald
Smithfield, N.C.
Third Place
Valentine Lovelines Promotion
Staff
The Smithfield Herald
Smithfield, N.C.
Best Newspaper Promotion
First Place
The Business Journal
Karen Van Vleet
The Business Journal
Charlotte, N.C.
Attention grabbing. Great play on words!
Second Place
Crossroads
Troy Cooper
Roanoke-Chowan News-Herald
Ahoskie, N.C.
Third Place
The Tribune
Neil Brown
The Tribune
Elkin-Jonesville, N.C.
Best Special Section
First Place
Ashe From Above
Deb Caine & Sales Staff
The Jefferson Post
West Jefferson, N.C.
A very hard category to judge!
The calendar is orginal and local.
Gold Star
Health Care Directory
Debbie O'Connor
The Business Journal (G)
Greensboro, N.C.
Gold Star
WMPM
Heather Boyette
The Smithfield Herald
Smithfield, N.C.
Gold Star
Autumn in Transylvania
Staff
The Transylvania Times
Brevard, N.C.
Gold Star
The Best Places to Work
Debbie O'Connor
The Business Journal (G)
Greensboro, N.C.
Best Classified Section/Page
First Place
Classified Section - May 18, 2000
Staff
The Brunswick Beacon
Shallotte, N.C.
Second Place
Classified Section - June 8, 2000
Staff
The Brunswick Beacon
Shallotte, N.C.
Third Place
Classified Section - May 25, 2000
Staff
The Brunswick Beacon
Shallotte, N.C.
Best Community Service Signature Page
First Place
Gallery of Presidents
Staff
Carteret County News-Times
Morehead City, N.C.
A unique idea, hard to come by these days.
Educational and a money maker.
Second Place
School is Back!
Sammie Craven
The Enterprise Mountaineer
Waynesville, N.C.
Third Place
Back to School Safety
Staff
The Franklin Times
Louisburg, N.C.
Best Shared Page
First Place
Tax Directory
Staff
The Smithfield Herald
Smithfield, N.C.
Great graphic and headline draws the reader into
the ad. The boxes work here.
Second Place
Draw Mom
Staff
Carteret County News-Times
Morehead City, N.C.
Third Place
Moore Fine Homes
Darlene Smith & B.J. Hill
The Pilot
Southern Pines, N.C.
Best Small Ad
First Place
Stewart's Jewelers
Susan Murray & Stephanie Hight
The Franklin Times
Louisburg, N.C.
Good graphic and use of white space.
Good benefit headline.
Second Place
Lynette's
Pattie Kittrell
Carteret County News-Times
Morehead City, N.C.
Third Place
Kim's Coffee House
Sandra Lyon & Micah McClure
The Smoky Mountain News
Waynesville, N.C.
Best Advertising Campaign
First Place
Johnston County Republican Party
June Blackmon
The Smithfield Herald
Smithfield, N.C.
Great execution! Great sales idea! The
class of the category.
Second Place
Central Ford-Lincoln-Mercury
Teresa Martin
Roanoke-Chowan News-Herald
Ahoskie, N.C.
Third Place
Carteret Cooks/Kids Cook
Pattie Kittrell
Carteret County News-Times
Morehead City, N.C.
Best Single Sheet Insert
First Place
Red Hot & Blue Barbecue
Wade Baker
The Leader
Charlotte, N.C.
Good use of color, great design.
Very nice work!!
Best Niche Publication
First Place
Information, please
Staff
The Franklin Press
Franklin, N.C.
Very informative, well organized, consistent
design. I bet this publication is
very well received in this community.
Second Place
Kids Advocacy Resource Effort
Staff
The Smoky Mountain News
Waynesville, N.C.
Third Place
Adventure in the Smokies
Staff
The Enterprise Mountaineer
Waynesville, N.C.
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